My Passion
“Designing impactful digital experiences isn’t just about aesthetics—it’s for business and customers.”
My Background
I was born in Thailand to Chinese parents and originally planned to become an astronaut—because, at age fifteen, I decided the only way to work at NASA was to move to the U.S. While that plan changed, the mindset didn’t. Discovering art and design in the U.S. unlocked a new way of thinking—open, exploratory, and unconstrained—which ultimately led me to product design. I later trained at Central Saint Martins in London and built my career designing end-to-end products by balancing creativity, business impact, and user needs across global teams.
“My strength lies in quickly adapting and driving results across complex industries. Each role has sharpened a different skill set—from data-driven healthcare platforms to scalable AI ad tech—giving me a broad perspective and strategic edge in solving complex challenges.”
Design Process
Define the Business & System Problem
I start by identifying the business objective, ecosystem constraints, and success metrics—aligning business, customer needs, and consumer experience across platforms.
Design for Scale, Not One-Off Solutions
I design patterns, frameworks, and decision models that scale across formats, surfaces, and markets rather than solving isolated screens.
Ship, Measure, and Iterate
I define success metrics upfront, measure post-launch impact, and iterate based on real-world performance and user behavior.
Map the Ecosystem & Stakeholders
I map the full ecosystem—customers, users, ML systems, measurement partners, and end users—to identify dependencies, risks, and leverage points before design begins.
Partner Deeply with Engineering & ML
I work closely with engineers and data teams to translate ML capabilities into understandable, trustworthy user experiences.
Influence Beyond the Project
I extend impact beyond individual projects by shaping design standards, influencing roadmaps, and mentoring teams.
Ground Decisions in Signal, Not Opinion
I combine qualitative research, performance data, and competitive analysis to validate hypotheses and prioritize high-impact opportunities.
Drive Alignment & Make Tradeoffs Visible
I use storytelling and clear frameworks to align stakeholders, surface tradeoffs, and drive decisions across product, engineering, and business teams.
Life outside work
Outside of work, I enjoy traveling, baking, and spending time in museums. I’m grateful for where I am today and try to stay grounded in the journey that brought me here. When I have free time, I return to art and craft—creating with my hands helps me slow down, find clarity, and disconnect from the noise of the world. I also enjoy writing and have published a few articles along the way.