AcaDental

Transformed Digital Experience to Accelerate Growth Across B2B and B2C Markets

Redesigned AcaDental’s digital presence to improve user experience across both B2B and B2C channels. Led the overhaul of the responsive website and SaaS exam platform, streamlining onboarding flows and admin dashboards. Created a unified design system that increased product adoption, enhanced e-commerce conversions, and strengthened brand trust across customer segments.

Project Overview

  • I led the redesign of the company’s digital presence and exam software, improving user experience across B2B, B2C, and enterprise clients. I launched a responsive website to boost engagement, enhanced the SaaS exam platform with streamlined UI and onboarding flows, and optimized the admin dashboard for better usability. My work directly supported increased e-commerce conversions, improved product adoption, and unified the brand through comprehensive design libraries and style guides.

  • AcaDental faced challenges with low user engagement, inconsistent user experience across its digital platforms, and limited adoption of its exam software. The existing website lacked responsiveness, and the admin dashboard was not optimized for ease of use—leading to friction in onboarding and e-commerce performance. My role was to address these usability issues and elevate the digital experience to better serve B2B, B2C, and enterprise users.

  • As the Lead UI/UX Designer, I was responsible for elevating AcaDental’s digital experience across web and SaaS platforms. I led the design and launch of a responsive website, redesigned the exam software interface, streamlined onboarding and admin workflows, and developed design systems to ensure brand consistency across all digital touchpoints. My work supported product adoption, user engagement, and e-commerce growth for B2B, B2C, and enterprise audiences.

  • Successfully increased user engagement and product adoption by launching a responsive, user-friendly website and improving the SaaS exam platform. Streamlined onboarding and admin workflows led to faster setup and reduced support needs. Enhanced design consistency across platforms boosted brand trust and drove higher e-commerce conversion rates.

To begin, I focused on building a brand identity that resonated with our users and reflected their needs.

Focused on vibrant, bold colors and inclusive design to reflect diverse users, ensuring the app interface was intuitive and easily accessible to all.

In addition to the website, I worked on three core applications—starting with a unified dashboard that served as a one-stop access point for all tools and features.

Creating a Seamless Entry Point with a Centralized Dashboard Experience.

Built a Dynamic Presentation App with Real-Time Sync and Scheduling

ID Lecture is a desktop application that enables professors to create interactive presentations, combining the flexibility of a notebook with the structure of PowerPoint. Unlike traditional tools, it updates and syncs in real time, allowing instructors to make live edits. Professors can also schedule study guides for students to access in advance.

Professors can launch quizzes in real time to assess student understanding, while students can conveniently access the app on iPads for a seamless learning experience.

Measurable Outcome

  • Increased user engagement and knowledge base interactions, supporting stronger product awareness and lead conversion.

  • Increased traffic, improved conversion rates, and strengthened the platform’s commercial performance.

  • Delivered successful launches with clear UX, accelerating time-to-market and user adoption.

  • Improved brand consistency and design scalability across platforms.

  • Improved overall user satisfaction, reduced training needs, and increased platform usability.

Thank you so much!

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