Fike Corporation
Brought Brands to Life with Engaging Visuals, Strategic.
Created immersive marketing content and internal resources—from 3D visuals to white papers—that elevated brand engagement, strengthened team readiness, and reinforced strategic brand consistency.
Project Overview
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Fike, a global safety solutions company serving industries from oil refineries to pharmaceutical manufacturers, needed to elevate brand awareness and better communicate its complex product offerings to a diverse, global audience.
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Improve product visibility, strengthen brand consistency, and support internal and external stakeholders through compelling visual communication and scalable knowledge tools.
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Led cross-functional design initiatives in collaboration with PMs, marketing, engineers, and 3D designers.
Conducted a 2-week research and design sprint using Tableau data to identify user engagement gaps on the B2B site.
Delivered a full suite of marketing materials—including 3D visuals, storyboards, and video content—to explain complex safety products.
Developed internal knowledge resources for conferences, including white papers, newsletters, and visual design libraries, to unify messaging and improve team readiness.
Collaborated with Product Managers, Front End Engineers, Sales, Marketing, 3D Artist, Photographer, User Researchers, and served as the Product Designer on the team.
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Boosted customer traffic and product interaction on the B2B site within 2 weeks.
Enhanced brand engagement across channels.
Improved internal alignment and conference readiness, reinforcing Fike’s position as a trusted safety leader.
Established a consistent, scalable brand identity that supported both thought leadership and product clarity.
“As an internal user at Fike, I need a clear understanding of our product offerings. However, this information is difficult to access, making it challenging to support clients effectively with accurate and timely resources.”
Internal Enablement & Knowledge Sharing
“Despite Fike’s 75+ years of innovation in industrial safety, brand awareness remained low. As part of the marketing team, our mission was to change that—promoting Fike’s value and increasing visibility. With limited resources, we had to find smart, impactful ways to tell our story and reach the right audiences.”
Marketing & Brand Impact
“Fike lacked a unified brand identity—no solid style guide, no centralized design direction. As a result, teams often created their own materials, leading to inconsistent visuals and a fractured brand presence. Our challenge was to build a cohesive visual system that aligned everyone around a shared, professional identity.”
Strategic Design Thinking
All ideas begin on the paper
This was a key opportunity to align with multiple verticals and uncover future growth areas to expand the business and to identify how the product can support the unique needs of each vertical.
Translated all illustrations into a web experience, researching the most compelling ways to present and deliver information effectively.
Design Process
I translated technical product details into compelling visual assets—3D graphics, storyboards, and videos—while ensuring brand consistency. The process emphasized cross-functional input, iterative feedback, and a clear narrative to drive both customer engagement and internal alignment.
The Final Design
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High level vertical navigation
Designed the Industries menu as a high-level gateway, giving users a clear, at-a-glance path to the products that best fit their specific needs.
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Vertical page
Created Vertical pages to showcase where products provide value across industries—offering a clear high-level overview with the option to dive deeper into each specialized area.
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Vertical page 2
Developed a new suite of 3D assets to visually support all verticals, making complex solutions more accessible and tailored to each industry's needs.
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Vertical page 3
Each vertical page is divided into 3–5 key areas where products provide support. Within each section, users can explore commonly used equipment and discover tailored solutions for that industry.
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Vertical page 4
By using illustrations to guide users through their needs, we helped answer the key question: how can Fike support their business?
Measurable Outcome
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Elevated Brand Engagement in 2 Weeks
Boosted customer traffic and product interaction on the B2B site within 2 weeks. Enhanced brand engagement across channels.
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Strengthened Alignment
Improved internal alignment and conference readiness, reinforcing Fike’s position as a trusted safety leader.
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Built a Scalable Brand Identity
Established a consistent, scalable brand identity that supported both thought leadership and product clarity.
Ensured visual consistency across campaigns, internal resources, and global events to strengthen Fike’s market presence and customer trust.
“Thanks to Chanita design leadership, we now have internal resources that actually work for us. Their storyboards, presentations, and knowledge kits made it easier for our teams to communicate at conferences and stay aligned across regions.”
Internal Enablement & Knowledge Sharing
“Chanita elevated our entire brand presence with a clear, consistent visual language—from 3D product visuals to engaging marketing videos. The ability to distill complex technical information into intuitive content made a measurable impact on how our products were perceived globally.”
Marketing & Brand Impact
“Chanita didn’t just design visuals—they told a strategic story. Her research-driven approach helped us rethink how we present our products across verticals and opened new opportunities for audience engagement and business growth.”
Strategic Design Thinking
Thank you so much!
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Brand Engagement with Fike
Created immersive marketing content and internal resources—from 3D visuals to white papers—that elevated brand engagement, strengthened team readiness, and reinforced strategic brand consistency.
